Search engines have changed the rules quite a bit in recent years. As SEO consultants it’s our job to stay current on search engine optimization trends and best practices. We take this VERY seriously.
Our team of inbound marketing specialists are grounded in SEO principles. It’s in our DNA dating back to 2007. We apply our years of acquired knowledge to develop an SEO plan that is unique to your business. We understand that every business wants to appear in search engine results as often as possible for as many desirable keywords as possible. Our SEO strategy for each client is to develop a plan that results in getting found by your target audience. In recent years some of the goals we measure have changed. Our clients collaborate with us to arrive at the most relevant SEO goals that are meaningful to each client’s business goals.
You need a winning strategy
A winning SEO plan has many elements. In years past tactics such as updating the meta tags and creating inbound links from anchor text keywords produced good results. Today, while well written meta tags and natural inbound links are still a factor, there is much more to a winning SEO plan than that. We begin with a persona analysis and comprehensive keyword research as well as architectural and back link research to identify technical details that will need to be considered in your SEO plan. In recent years, SEO has become a science. That’s why we view ourselves as SEO scientists. Our goal is to improve your online visibility so that you are found in search engines including Google, Bing and YAHOO!
A successful SEO strategy also requires a sound content strategy that has potential to produce social signals so that your target audience finds your content and shares it through social media channels including Google+, LinkedIn, Twitter, Facebook and Pinterest. These social signals play an increasingly important role in your content being found online on desktop and mobile devices. We like to say that “your content should find your target audience.” In fact, we call that the new SEO!
What do I do?
Your SEO efforts need to be consistent and ongoing. It’s a marathon, not a sprint. Yes, SEO is an ongoing process that never truly ends. As your competitors increase their SEO focus, we watch and learn and adjust your plan as needed. As search engines change their algorithms we watch, learn and adjust as needed. The dynamics of the constantly evolving SEO landscape requires ongoing attention and effort.
207 Marketing applies our SEO knowledge to all of the services we provide. We constantly measure your results to determine where you’re winning and where you need to increase your efforts. We often measure several key performance indicators, including leads from SEO, key traffic statistics and how your competitors are improving their SEO results.
Contact us today to learn more about how we can help you improve your search engine optimization results and overall online discoverability.